In 2014, Events Beyond was taken on by one of the largest independent Petrol and Convenience networks in Australia with over 750 retailers nationally. The client’s annual event is attended by over 200 of its largest retailers and 60 representatives from Australia’s leading FMCG brands. The five day off-shore conference consisted of supplier expos, plenary style conference, workshops, team-building, optional activities, and Gala Awards Dinner.

In 2014, a state of political unrest in Thailand plunged the planned event into a state of uncertainty. Key sponsors began to retract their financial support and delegates began to cancel registrations. Events Beyond quickly swung into overdrive to uplift and shift more than 260 delegates, an almost complete program and re-negotiate all but executed supplier contracts from Thailand to Vietnam in less than 10 weeks.

Moving a planned and near final event of this size to a new destination required tremendous skill, team dedication, and artful negotiation. The situation called for strong partnership, communication, and connectivity with the client along with ongoing, constant communication with Conference Attendees and Client Suppliers.

Events Beyond delivered 100%.

As a leading, global pharmaceutical company with brand portfolios covering areas including Eye Care, Neurology, Urology, Cardiovascular, and Cosmetic Medicine, Events Beyond secured the opportunity in 2014 to work on this exciting event, pitching to the regional team in Singapore against top Asian incentive house providers from across the Asia-Pacific. Drawing their top sales achievers and partners from across the region (14 countries/190 attendees), the brief for the Asia-Pacific Sales Incentive was to create a week that was premium and exclusive. The destination each year is selected by past winners and the program in Queenstown compromised a very full week of exciting adventure, adrenaline, and Kiwi-centric tours, activities and experiences.

Producing a complex and rewarding program which draws attendees from 14 different countries requires skillful coordination to develop an itinerary that will resonate with diverse tastes and preferences. A detailed project plan as well as in-depth consultation with the client’s regional Singapore team enabled our team to register over 90 winners and their partners from countries across the region including China, Vietnam, India, Singapore, Korea, Japan, Australia, and many more.

The client had previously spent a considerable chunk of their budget on a Gala Awards Dinner which had become stale, long, and expensive. Events Beyond orchestrated an Awards experience whereby winners were collected in luxury, and flown by helicopter to Earnslaw Burn Glacier in mass group formation. The Awards were produced in three cycles using ten helicopters and drawing aircraft from across the region.

The production of the day relied on a military execution and seamless efficiency from the Events Beyond team. Winners received their Award in front of their colleagues in a location supremely beautiful and ordinarily unreachable. For winners, we created a memory that will last a lifetime and one they will forever connect to the client.